Pomote Equality And Inclusion In Health And Social Care Essay

1.1 DIVERSITY- understanding that each individual is unique and recognizing individual differences. Diversity literally means difference. Diversity recognise that though people have things in common with each other they are also different and unique in many ways. Diversity is about recognising and valuing those differences. EQUALITY-to treat everyone the same treated equality. To ensure no one is being given special treatment to another person. To treat people in a way that is appropriate for their needs. INCLUSION- to ensure everyone is included. No one is left out or felt left out. All decision making to be all members. To ensure that all parties are felt included. 1.2 DISCRIMINATION- The prejudice treatment of an individual it involved behaviour towards people/groups based on their membership in a certain group or category- i.e. religion, sexuality, culture, age. see more:explain how legislation and codes of practice relating to equality diversity and discrimination Side effects :- Depression Anger Stress Isolation Suicide/self-harm Drinking Unable to perform duties Atmosphere Stress between colleagues Poor care 1.3 Working in an inclusive way helps support equality and diversity as it gives everyone a chance to show their individual differences but at the same time being equal. It’s important to do this so everyone feels included a sense of well-being that their opinion is valued. 2.1 Equality act 2006  (employment) religion or belief – it is unlawful to discriminate against people at work because of their religion or belief. Human rights act 1998 – covers many different types of discrimination some that are not covered by laws themselves Heath and social care act 2008—this act established the CQC who protect and promote the right of people using health and social care services they regulate the provision. Mental capacity act 2003—to protect anyone who has mental health condition. 3.3 Without a doubt I would challenge any kind of discrimination of a service user. I would ensure the service user is alright and speak to the person who is doing this. I would always have a 3rd party present for the safety of both parties. a written report to be made by both parties which would be given to the manger where further investigations would take place. Maybe handed over to H.R and developments happen from there i.e. suspensions, warnings, dismissal†¦.

Do God Exist ?

Thesis Statements 1. Because of man’s ignorance and curiosity, arguments for the existence of God have been made over the years. Basically, these arguments are divided into two large groups i. e. logical and metaphysical. Actually, these arguments seek to prove that the existence of a being or having faith with at least one attribute that only God could have is logically necessary. 2. Believing and having faith in God will only resort to one thing—goodness. 3. Faith has something to do with one’s conception about God. 4. The existence of God remains a matter of faith since it’s difficult to â€Å"prove† God to someone who does not believe. . There are arguments that attempts to give information of what they know about the existence of God. And that’s it. It is now our choice if we believe or not but the important thing is we must hold on in our faith. Read more:  http://ivythesis. typepad. com/term_paper_topics/2010/02/thesis-statements-res ults-of-having-faith-in-god. html#ixzz2CwZzjm00 4 Primary Arguments for God's Existence Written by Michael Vlach. Perhaps the hottest topic in all of philosophy concerns the existence of God. Thus the question—â€Å"Does God exist? † Our answer to this question affects how we view the world, how we behave, and what we expect for the future.If God exists, then we are probably accountable to this God. The universe may have meaning and purpose. Plus, our own existence may not cease at physical death. If God does not exist, however, then we are probably here by chance and are not accountable to some transcendent being. This life may be all we have, so live your life however you see fit and enjoy it. Traditionally, there have been four major arguments for God’s existence: (1) the cosmological argument; (2) the teleological argument; (3) the ontological argument; and (4) the moral law argument.Below are explanations of each of the arguments and the common responses to them. 1. Cosmological Argument The term â€Å"cosmological† comes from the Greek word â€Å"kosmos† which means â€Å"world. † The cosmological argument for God’s existence goes like this: The world could not exist on its own so there must have been a first cause that brought it into being. This first cause is God. Or put another way, the universe could not just exist on its own—someone or something must have made it. This cause of the universe is God. Three criticisms of the cosmological argument have been offered.First, some say matter is eternal and is not in need of a â€Å"first cause. † Second, some say â€Å"If everything needs a cause, what caused God? † Third, some say that even if it is true that some being caused our universe to exist, this does not prove the existence of the Christian God. All it shows is that there is some powerful being that created the universe, but this does not necessarily mean that this creator was the God of the Bible. 2. Teleological Argument The teleological argument is also known as â€Å"the argument from design† (The Greek word â€Å"telos† means â€Å"purpose† or â€Å"design. †).The argument goes like this: The universe evidences great complexity or design; thus, it must have been designed by a great Designer or God. The argument from design can be likened to a watch. A watch is obviously made by a watchmaker. The world, which is much more complex than a watch, must also have been designed by a great Designer or Divine Watchmaker (God). In sum, the teleological argument asserts that the universe evidences too much complexity to be the product of random chance. We know that the celestial bodies move with perfect accuracy in their orbits. Our bodies, too, are incredibly complex.According to the teleological argument, there’s just no way all this complexity could â€Å"just happen. † God must have created it all. There have been t hree responses to the teleological argument. First, some say the teleological argument is guilty of a â€Å"weak analogy† because it assumes a significant resemblance between natural objects (ex. rocks, trees) and objects we know have been designed (ex. watches, skyscrapers). Thus, comparing natural objects with objects we know have been created by humans is like comparing apples and oranges. The analogy just doesn’t work.Second, some say that the theories of the big bang and evolution better explain the complexity in the universe. Third, some say that even if the teleological argument is true, it does not prove the existence of the Christian God. 3. Ontological Argument The third argument for God’s existence is the ontological argument. This argument is unlike the cosmological and teleological arguments in that it does not argue from evidence in the natural world. Thus, it is not a â€Å"cause and effect† argument. The ontological argument can be stated in this way: â€Å"God is the greatest being imaginable.One of the aspects of perfection or greatness is existence. Thus, God exists. † Or put another way—â€Å"The fact that God can be conceived means that he must exist. † This argument for God’s existence was developed by the twelfth century theologian and philosopher, Anselm. It is based on Anselm’s declaration that God is â€Å"that which nothing greater can be conceived. † The ontological argument has been very controversial. Even many who believe in God’s existence question its validity. A contemporary of Anselm named Guanilo responded to Anselm. Guanilo said that one could imagine a perfect island but that did not mean a perfect island exists.Others have said you can imagine a unicorn but that does not mean unicorns exist. Thus, many challenge the idea that the idea of God must mean that God exists. 4. Moral Law Argument Another argument for the existence of God is the moral la w argument. It goes like this: Without God morality would be impossible. There must be a Lawgiver (God) who originates and stands by moral law. A universal moral law cannot exist accidentally. There must be a basis behind it—God. According to this view, every person is born with an inherent understanding of right and wrong.Everyone, for instance, understands that killing an innocent person is wrong. Everyone understands that helping a drowning person is right. Where did this internal understanding of right and wrong come from? According to adherents of the moral law argument, this understanding comes from God. He put it into the hearts of every person. There have been two responses to the moral law argument. First, some deny that there are universal truths. Many today believe that truth is subjective and relative. Societies and individuals determine what is true for them, but there is no God that does this.Second, some say that the presence of evil in the world argues against a Moral Lawgiver. If God is all-powerful and all-good, how can evil exist in the world? The arguments and counterarguments for God’s existence remain controversial. The cosmological, teleological, and moral law arguments remain popular with Christian apologists today. The ontological argument is not as well received although some today still asserts its validity. It should be noted that most Christian theologians and philosophers believe that God never intended for his existence to be something that could be proven with 100% certainty.They point out that faith is an important component in understanding God and his existence. Arguments  for and against the  existence of God  have been proposed by philosophers, theologians, scientists, and others for thousands of years. Inphilosophical  terms, arguments for and against the existence of  God  involve primarily the sub-disciplines of  epistemology  (theory of knowledge) andontology  (nature of god) and also the   theory of value, since concepts of perfection are connected to notions of God. The debate concerning the existence of God is one of the oldest and most discussed debates in  human history.A wide variety of arguments exist which can be categorized asmetaphysical,  logical,  empirical, or  subjective. The existence of God is subject to lively debate in philosophy,[1]  the  philosophy of religion, and  popular culture. The Western tradition of the existence of God began with  Plato  and  Aristotle, who made arguments for God's existence that would now be categorized as  cosmological arguments. Later,  Epicurus  formulated the  problem of evil: if God is  omnipotent,  omniscient  and  omnibenevolent, why does evil exist?The field of  theodicy  arose from attempts to answer this question. Other thoughts about the existence of God have been proposed by  St. Anselm, who formulated the first  ontological argument;  Ibn Rushd (Averroes)  an d  Aquinas, who presented their own versions of the cosmological argument (thekalam  argument  and the  first way), respectively;  Descartes, who said that the existence of a benevolent God was  logically necessary  for the evidence of the senses to be meaningful; and  Immanuel Kant, who argued that the existence of God can be deduced from the existence of  good.Thinkers who have provided arguments against the existence of God include  David Hume, Kant,  Nietzsche  and  Bertrand Russell. In modern culture, the question of God's existence has been discussed by philosophers and scientists such as  Stephen Hawking,  Richard Dawkins,  Daniel Dennett,  Richard Swinburne,William Lane Craig, and  Alvin Plantinga. Atheists maintain that arguments for the existence of God show insufficient reason to believe. Certain  theists  acknowledge that belief in the existence of God may not be amenable to demonstration or refutation, but rests on  faith  alo ne, a position called  fideism.The  Catholic Church  maintains that knowledge of the existence of God is available in the â€Å"natural light of human reason† alone. [2]  Other religions, such as  Buddhism, do not concern themselves the existence of gods at all. Does God Exist? by  Tawa Anderson Is there a God? 1  How can you be  sure  that God exists? Can you  prove  to me that God is real? Does the existence (or lack thereof) of God make any significant difference? Was Nietzsche right in declaring: â€Å"God is dead! †? These questions strike at the very heart of human existence, and cry out for our personal attention and deliberation.Furthermore, these questions must be answered before we can inquire into the truth of Christianity. After all, if there is no God, then Jesus certainly isn’t God in the flesh! If there is no God, there is no Christian faith worth considering. In this brief essay, I will share three persuasive clues (traditio nally called arguments or proofs) that point to the existence of God. This is not an apologetic for  Christianity, but rather for basic  theism  Ã¢â‚¬â€œ an argument that God exists, not an argument that the  Christian  God is real. God ExistsGod must exist because something must have caused the first moment in time and that something is God. This is summarized by, Saint  Thomas Aquinas  in his theory of cause. He presented five arguments for the existence of god in his masterwork the  Summa Theologiae. In the argument about casualty he stated the following premises: 1. The  natural world  includes events that occur. 2. In thenatural world, every event has a cause, and no event causes itself. 3. In the  natural world, causes must precede their effects. 4. In the  natural world, there are no infinite cause/effect chains. 5.Hence there is an  entity outside  of nature (a supernatural being), which causes the first event that occurs in the world. In our  f inite world  of existence, an event cannot cause itself, and if there is no first cause, there would not be any effects. So, God is the first cause. God must exist since all his premises are all in support of his conclusion that the first cause is God. An atheist is likely to say that the Big Bang was the first cause, but Aquinas’s premises and conclusion will refute this theory, as we will view later. I agree with this theory of cause, because I believe that our existence could

Cultural Imperialism Essay Example | Topics and Well Written Essays - 3000 words

Cultural Imperialism - Essay Example Since media plays a vital role in the cultural lives of millions of people and the fact that media sector is by and large controlled by Western interests, there have been arguments in favor of the idea ‘cultural imperialism’. Although the central postulate of cultural imperialism thesis remains valid due to the lopsidedness in the global media market, the so-called cultural imperialism through the Western cultural products cannot be seen as one sided as the theorists of cultural imperialism perspective understood it to be. In the light of the recent developments taking place in the media sector, especially the regional media in the developing countries and the changes bought by the new media technologies, this paper intends to present the basic theoretical tenets of cultural imperialism and the challenges to it from various perspectives. The core concern of the essay is to examine what is remaining relevant with the arguments and concerns regarding cultural imperialism a nd the criticisms provided by the contesting theoretical doctrines from the vantage point of the tremendous transformations occurring with the global media culture from the very beginning of twenty first century. Explaining Cultural Imperialism The widespread availability of American cultural products such as music, television channels, entertainment and informational commodities is one of the important factors that enable the lopsided influence of American culture over the rest of the world. Therefore, Schiller famously defines cultural imperialism as "the sum of processes by which a society is brought into the modern world system and how its dominating stratum is attracted, pressured, forced, and sometimes bribed into shaping social institutions to correspond to, or even promote, the values and structures of the dominating centre of the system" (Schiller, 1976: 9). Importantly, Schiller (1969) has found a common ground between the study of media dominance and theories of economic imperialism. For him, it is necessary to look at theories such as world systems and dependency theories in order to explore the dynamics of domination in the sphere of communication. For Schiller, it is nothing but the viability of American indu strial economy that furthers "the movements towards international commercialization of broadcasting" (Schiller, 1969: 9). And, hence, the enhanced spread of cultural imperialism. On the economic realm, the proliferation of American products has a penetrating impact over the determination of the cultural aspects of the lives of millions of people from outside the United States. Many theorists have almost equated cultural imperialism with American cultural imperialism as if the United States alone is the conductor of the concert of global cultural imperialism. What is important to note that there is no single culture that alone oppresses other cultures. With reference to the nation state as the overwhelming reality in the modern world, it is possible to classify cultural imperialism as cultural imperia

Why would Basel III be Effective on Hedging Against Financial Risks Essay

Why would Basel III be Effective on Hedging Against Financial Risks and another Potential Financial Crisis - Essay Example The risk created due to the changes in the economic situation quickly eroded the capital of the banks thus making Basel II also a pro-cyclical accord. (Varotto)1 Basel-III is a new initiative by the Basel Committee on Banking Supervision to improve the liquidity as well as the capital adequacy of the banks amid the financial crisis. Though still in the consultative phase, Basel III is considered as an upgradation of the existing Basel –II framework and has placed new requirements on the economic capital of the banks. According to the new changes, the core capital of the banks will be increased as a percentage of the Tier 1 capital of the bank where the Tier 3 capital of the banks and financial institutions may be scrapped under the new rules. There will be many major changes under the new capital accord making banks more capable of facing the challenges of any future economic shocks. (Standard & Poors)2 This paper will discuss the notion of why Basel III will be effective on h edging against the financial risks and other potential financial crisis in the future. Prior Research Basel-III is still in a consultative phase and there is generally a dearth of the research on the topic and how it is going to affect the financial system. Basel II was launched in order to make banks’ capital more risk sensitive in the wake of the overall risks faced by the financial system as a whole. The current financial crisis has largely exposed the inability of the Basel II to actually safeguard the banks against the changes taking place at the global level due to the financial crisis. (The Economist)3 It’s being argued that the Basel-II failed to allow the banks to safeguard themselves against the extreme stress faced during the current economic crisis. Basel-III accord is therefore aimed at ensuring that balance sheets of the banks should be further strengthened to help them safeguard against the extreme situations. (Hauswald)4 It is also argued that Basel II was actually the underlying cause of the current financial crisis and Basel-III may not also result into better management of the banks in the wake of the potential financial crisis. This line of argument is however, based upon the notion of the pro-cyclical nature of the accord and how banks can actually circumvent the regulations in order to take benefit from them. (Lall)5 It is also argued that Basel-III may slow down the economic growth- a feature which was actually not present in the previous Basel accords. This is due to the higher liquidity requirements for the banks as well as the holding of large amount of Tier-1 capital thus restricting the ability of the banks to lend aggressively. (Corrigan)6 Understanding the Main Proposals of the Basel III Framework Basel-III is different from Basel II and Basel-I on different counts including the introduction of two new ratios which banks have to manage besides changing the ratios for the core capital and Tier 1 capital while at the s ame time eliminating the Tier 3 capital altogether. As such new Basel-III accord attempts to lay down new rules and regulations for capital, liquidity as well as the leverage of the banks to improve their risk management practices, supervision and internal governance mechanism. (Summerfield)7 The overall purpose of the accord is to strengthen the capital of the banks so that the extreme risks arising due to the financial crisis could be avoided. It is because of this reason that the new accord proposes to hold more buffer capital while at the same time advocating for higher cash holdings. As such, new accord propos

Analyze the Current Presidential Campaign Essay

Analyze the Current Presidential Campaign - Essay Example The USA administers general elections for its highest official post of the president of the country after every four years on 4th of November in the leap year. These elections are watched and observed with great curiosity all over the world, and people from different regions of the globe remain well informed regarding the latest developments being made during the election campaign. Problems are discussed, issues are raised and promises are made, according to the prevailing situation, with the people by the presidential candidates. There was a time, when the election campaign of the country was determined by targeting the growing Russian threat, though it has become quite a stalemate during the contemporary era, and the candidates have to set other targets in order to capture the attention of the subjects. â€Å"The United States†, Rice submits, â€Å"has found it exceedingly difficult to define its "national interest" in the absence of Soviet power. That we do not know how to think about what follows the U.S.-Soviet confrontation is clear from the continued references to the "post-Cold War period." Yet such periods of transition are important, because they offer strategic opportunities. During these fluid times, one can affect the shape of the world to come.† (Rice, 2000: retrieved in the Council of Foreign Affairs) Now terrorism, wars in Iraq and Afghanistan, price hike of oil products, globalization, the unabated unemployment and widening gulf between the USA and Iran have become the moot point especially during the present campaign for the presidency of the USA. Since this year 2008 is also the election year, many candidates appeared during the election campaign to participate the elections, and arranged demonstration in order to introduce themselves in public. The public listened to the points raised by these candidates and analyzed them in the perspective of the existing uncertain state of

Voc wk 4 Essay Example | Topics and Well Written Essays - 1000 words

Voc wk 4 - Essay Example 141). Students can go into virtual halls where they find a variety of information from assessments they can take to planning their education and work. DISCOVER can be used in conjunction with the SII to find more information on the careers from that assessment. One of the strengths of the SII is that it provides a lot of information that the student can take for further research. Also, it is completed easily, and it is based on the Holland codes which allows the individual to access other assessments that also use the codes. The strengths of the DISCOVER program are that it is computer based, interactive and engaging for the student. The reason it is important to be aware of the issues involved with assessments in special populations is because we cannot make generalizations that match everyone. This is why it is important to know how the tests were normed and the clients demographic profile. Starkey, D.S., and Rasmus, S.C. (2006). Individual and group assessment and appraisal in Capuzzi, D., and Stauffer, M.D. (2006) Career counseling: Foundations, perspectives and applications. Pp. 113-151. At 17 years old, John will have more time to choose a career, but it is a good time for him to explore careers. Although he worries about this now, I would also explain to him that he does not have to choose a solid career at this point because he has his whole life ahead of him. The two ethical considerations that Mrs. Catwick would have to take into consideration would first be to make sure that the test was appropriate for Johns age group. She is giving form R, which she hopefully reviewed or read the booklet to see whether this was appropriate for high school students. Another consideration, according to Engels and Harris (2006) is to make sure to inform John that the SDS is not a test in the way that he is used to taking. The reason for pointing this out is because there is "the high likelihood that clients

Cross-culture management Essay Example | Topics and Well Written Essays - 2500 words

Cross-culture management - Essay Example Some of the major economic indicators of internationalization such as FDIs, international sales and overseas profits have been showing steady rise over the years. Enhanced multinational operations have led to increased multiculturalism in the organization. This has subsequently led to greater interaction and cohesiveness among employees and managers coming from different cultures and backgrounds. The study of cross cultural management necessarily focuses on studying behavioural aspects of individuals in the organizations located in different cultures and nations in the world. These studies essentially focus on the description and comparison of organizational behaviours across nations and cultures. More importantly it focuses on the interaction between people coming from different cultures and working in the same organization. These studies are found to be extremely useful for organizations while devising their strategies. Multinational organizations pay particular attention to the st udy of these literatures as it helps them devise international strategies. These literatures depicts past circumstances and puts forth evidence of different multi-cultural situations and their implications at the workplace which essentially contributes relevant and crucial factors based on which organizations devise international strategies and policies (Adler, 1983 p.1). The project seeks to bring forth usefulness of these academic literatures on national cultures which help MNCs devise their strategies. In this context, it brings forth the major cultural differences between the developed, underdeveloped and developing nations and also the typical differences existing between the western and eastern cultures of nations. Those aspects are essentially focused on which influences international strategies of organizations. Usefulness of the academic literature on national culture for helping a MNC devise its strategy Team working and functioning Multinational organizations are commonly characterized for conducting transnational projects. They are also conducted with the purpose of saving the cost of double parallel works in subsidiaries and making the maximum use of complementary resources. For more than 20 years, researchers have focused and shown that management practices necessarily remain embedded in national cultures and they have also regarded that the search for an effective and universal management style is meaningless. According to the views of Alderfer & Smith, (1982) individuals embedded in a particular culture tend to have and share certain common world views (Chevrier, 2003, p.142). These include particular ways of cooperating, conflict management, authority acceptance, or simple communication techniques. According to d’Iribarne, Henry, Segal, Chevrier, & Globokar, 1998; Triandis, (1994) researchers conducted on cross cultures depicts that national cultures can explain variations in attitude between 25% and 50%. However, there has not been any clear establishment of the fact that variety of world views affects team functioning positively or negatively. The conclusion derived from empirical research brings forth mixed views on the subject (Chevrier, 2003, p.142). On one hand it is advocated that the diversity of worldviews

Do Revolutions and Armed Conflicts Come or are They Made Essay

Do Revolutions and Armed Conflicts Come or are They Made - Essay Example Consequently, one group arises against the other with a common aim of redeeming itself. Conflicts are caused by different factors such as the struggle to control and access of natural resources such as water source, control of oil fields or a mining site. Harsh economic conditions lead to intra-state revolutions while oppressive political systems are prone to initiate a revolution. Moreover, ethnic diversity is also seen as a cause of armed conflicts since parties to conflicts may be described by their ethnic identities. Goodwin (2001, p. 8) argues revolution occur due to social and economic inequalities with the majority claiming that equality has been denied against them or the minority claiming superiority. Revolutions occur as a group seeks to profit itself, achieve honor or in an attempt to prevent dishonor. In the 1960s there were revolutions in New York by civil rights activists demanding for equal rights for the African -Americans who were opposed to social and economic exclu sion. This paper presents a discussion of various causes of conflicts to support the argument that armed conflicts and revolution are actually made and do not just come. ... 8), the political organization of any state can be categorized into three dimensions. These dimensions include the type of state organization that is, whether the nation is bureaucratic or patrimonial. Political organization also includes the type of political regime adopted in the state; that is whether the system is inclusive/liberal or exclusive/repressive. Moreover, the third political structure dimension is based on the infrastructural power in the country; is it strong or weak. Goodwin (2001, p. 30) argues that a political system which is repressive and infrastructurally weak works to incubate revolution in both a bureaucratic and patrimonial regime. In addition, he observes that revolutions are more likely to succeed against patrimonial regimes than in bureaucratic systems. Goodwin (2001, p. 30) notes that patrimonial states do not facilitate the implementation of initiatives that can successfully oppose a popular revolution. Goodwin (2001, p. 11-12) describes that in bureaucr atic structure appointments to positions are made based on achievement in a particular specialized training while in a patrimonial system; appointments are based on political loyalty, kinship or ethnicity. He observes that in contrast to bureaucratic regimes, patrimonial systems are inefficient. Furthermore, Goodwin (2001, p.50) asserts that patrimonial regimes strengthen revolutionary movement by weakening other counterrevolutionary elites who are viewed as their chief opponents. This supports the argument that revolutions are actually made by the political system. Goodwin lists various patrimonial regimes including; Diaz in Mexico, Ceausescu in Romania and the Shah in Iran. Goodwin (2001, p.123) supports the argument that political system incubate conflicts by presenting

Advanced audit Essay Example | Topics and Well Written Essays - 4000 words

Advanced audit - Essay Example Auditing is the accumulation and evaluation of evidence about information to determine and report on the degree of correspondence between the information and established criteria. A competent, independent person should do auditing. To do audit, there must be information in a verifiable form and some standards (criteria) by which the auditor can evaluate the information. Information can and does take many forms. Auditors routinely perform audits of quantifiable information, including companies' financial statements and individuals' federal income tax returns. Auditors also perform audits of more subjective information, such as the effectiveness of computer systems, the efficiency of manufacturing operations and also some others such as social audit and environment audit1. An illustration about auditing is given below:In this figure summarizes the important ideas in the description of auditing by illustrating an audit of an individual's tax return was prepared in a manner consistent wi th the requirements of the federal internal revenue code. To accomplish the objective, the agent examines supporting records provided by the taxpayer and from other sources, such as the taxpayer's employer. After completing the audit, the internal revenue agent will issue a report to the taxpayer assessing additional taxes, advising that a refund is due, or stating that there is no change in the status of the tax return 2. Question one: Requirement 1: Social and environmental auditing: Environmental auditing is a key component of Environmental Policy. This process is a systematic, objective evaluation of facility operations and practices which is designed to: 1. Verify compliance with environmental regulations, internal policies, and accepted practices. 2. Evaluate the effectiveness of environmental management systems in place. The key findings of a UK survey carried out by the University of Dundee in 1995 under the title "The financial auditor and the environment" can be summarized as follows: - For most auditors "environment" is just another business issue and is treated no Differently from any other area of actual and potential risk. For a small minority, the moral dimensions and the longer-term implications of sustainability do suggest that environmental issues are qualitatively different from other matters. - UK businesses and their auditors generally face an uncertain environmental and legislative climate. It is often very difficult to assess from where the next major issue will emerge. - Most of the big auditing firms have initiated procedures within both their audit manuals/processes and within their training schedules. However, the majority of auditors do not perceive environmental issues as requiring special attention. They are simply part of knowing clients' businesses thoroughly. The International Auditing Practices Committee (IAPC) is finalising a draft of a proposed Practice Statement, which provides guidance for auditors on how to deal with environmental issues in auditing financial statements. Whereas an earlier IAPC draft had a wide scope covering also non-financial audit situations, the draft Practice Statement will probably restrict itself to financial audit issues under the headings (EAAR, 1996): - Consideration of environmental laws and regulations; - Knowledge of the business; - Risk assessments and internal control; - Detection risk/substantive procedures; - Using the work of others; - Management representations; - Reporting. Social audit: To achieve these Policy objectives the company operating affiliates will - Build relationships with people in the host country and especially with people indigenous to areas of operations or exploration. Work continuously to understand the culture and social patterns of the people in the host country and also work especially among the people who are indigenous to ar

The Problem of the One and Many Essay Example for Free

The Problem of the One and Many Essay Introduction In a quest to inquire into being, metaphysics is confronted by one fundamental question that; is reality constituted by one being or are there many beings? This question establishes the central problem of metaphysics that is known as the problem of the ‘one’ and ‘many’. Parmenides who first dealt with the nature of being and considered ‘being as being’ as the source of unification of all reality, held that â€Å"ultimately there exists a One Being†. It follows that this being is changeless, indivisible and is the source of sameness insofar as it is one; nothing differs from it. Hence, according to Parmenides, the senses deceive us in reporting reality as many. This doctrine of seeing reality as one is called ‘monism’. On the other hand, empirists also hold a pluralistic view of reality when they reject the notion of being and favour the reality of observable or concrete beings existing positively. Many philosophers endeavor to give a philosophical solution to the aforementioned problem that takes into account both doctrines, monism and pluralism. St. Thomas Aquinas is credited with providing such a solution to the problem of the one and many. It is precisely the objective of this paper to discuss the one and many as a metaphysical problem vis-a-vis the solution proposed by Aquinas. To do this, we shall firstly present the nature of the problem in relation to Parmenides’ earliest view of being. Further we shall expose the standpoint of Plato who earlier made strides in a bid to solve the problem. Lastly, we will discuss the solution suggested by Aquinas. Exposition of the problem and Parmenides’ view of being Common sense experience affirms that there are distinct beings existing in reality. Regardless of the differences subsisting among concrete beings, they are similar and related by one common denominator that is ‘actual existence’. Thus, beings are identical by the fact that they exist and distinct simply on grounds that each being ‘is’ insofar as it is not the other. From this observation we can derive two underlying elements that lie beneath the notion of being. These are distinction and similarity. When we analyze and assert the elements separately we are able to discover that each element constructs a concept of its own pertaining the nature of being. For instance, the affirmation of distinction within being implies multiplicity of being or being as ‘many’. Equally, when we approve of similarity in being, the resultant concept affirms being as ‘one’ insofar as nothing negates this sameness of being. Meanwhile, the simultaneous affirmation of the said elements demonstrates that, the sum total of being is both one and the many. The preceding observation poses a great challenge on how to reconcile the affirmation of distinction in being which imply plurality, on one hand, and similarity in the same being which signify oneness of being, on the other hand. The potential danger of affirming either one of the concepts results in a monistic or pluralistic conception of being. As noted earlier, Parmenides who negated diversity within being as this would imply that reality is a composition of distinct beings, fell prey to the former doctrine. Nonetheless, his contention that being cannot differ from being unless by non-being. And that, insofar as non-being is nothing, not real, it cannot differentiate being, thus reality cannot be many, exerts an enormous challenge on the task of philosophers to prove the reality of non-being so as to account for the multiplicity of being. Plato’s standpoint on the problem of the one and many Plato somehow agrees with Parmenides that in order to account for the multiplicity of being, being cannot differ from being by being because it is the same being in question. Rather only by non-being can it differ. In contrast with the aforesaid Parmenides’ argument, Plato argues that â€Å"what is not in some sense also is†. According to Plato non-being is real in the sense that it is an exclusion of other possible beings beyond a certain point. In other words, non-being is that which lacks in a given being, thus making it differ from the other. For instance, the exclusion or lack of rationality in a dog is something real as it differentiates it from a man. Thus, Plato identifies non-being with the principle of limitation in being. This principle of limitation denotes an exclusion of no-more being or a confinement of this being within its nature so that it is distinct from the other. Thus far, we can then infer that the principle of limitation in being according to Plato allows each being to participate in existence in a certain manner as determined by its limitation in it. Consequently, the participation of each being in reality as determined by its principle of limit entails distinction and thus, indicates the plurality of beings. Apparently, we may deduce that Plato has given a preliminary solution to the problem; however his solution remains basic and vague in relation to what really is meant by the principle of limit. ST. Thomas Aquinas solutions Aquinas begins by analysing the structural composition within the dimension of being. This inquiry into the inner nature of being is ignited by Aquinas’s contention that â€Å"every real being compared to every other is both like other being in that it actually ‘is’ [†¦] and unlike it in that it is this being and not that one†. The idea of likeness and unlikeness perceived in real beings correlates precisely with an assumption that within each being there exists a composition of two co- principles that accounts for the likeness and the unlikeness of beings. Aquinas identifies the co- principles as limitation and the act of to be or simply existence. According to Aquinas the principle of limitation is further linked to the principle of passive potentiality that receives a certain degree of the perfections of existence as it permits. In other words, the principle of passive potentiality limits the received act of to be or existence. Thus, each real being has the potency within it to be this kind of being as determined by the principle of passive potentiality in it. Aquinas names the principle of limitation or passive potentiality as essence. He further calls the combination of essence and existence in finite beings as ‘real metaphysical composition’. Accordingly, he argues that the two principles in finite beings, essence and existence have to be distinct so as to denote their potentiality to be and that existence is not proper and intrinsic to their nature. Contrary to this assertion however, the two principles in God are not distinct because God as Aquinas observes â€Å"[†¦] has no admixture of potency but is pure act†. From the forgoing observation we are able according to Aquinas, to deduce that there are many existing beings in reality because in each being, actual existence, which in itself implies no limitation, is received into a distinct principle, essence, which limits the received act of existence. Hence, essence in this sense, becomes that which makes a being what it is and without which, it would not be that being. In a similar vein, the act of existence is a positive principle with unlimited perfections through which real beings as permitted by the essences receive perfections. Furthermore, Aquinas develops a very important principle pertaining the act of essence or passive potency to receive the act to be, in a being. The principle is called participation. He contends that â€Å"each being participate in the perfections of existence, which in itself is unlimited; that is, each being has a share or degree of perfections of existence to the extent the limiting essence will permit. † For instance, the existence and activities of a man are confined within man’s nature or essence. Therefore, owing to the fact that there are inexhaustible number of potentialities for existence, the principle of passive potentiality as passive potency results in a multitude of beings; each distinct by the degree of no-more being as placed by its essence on the act of existing when each being participates in existence. Conclusion It is thus clear that Aquinas has given a true solution to the problem of the one and many. He has demonstrated and justified the harmony of the one and many as inseparably constituting being. However, in as much as the two principles are inseparable, they are also distinct so much so that neither of them can exist without the other. Thus, the union of the act of existing and the principle of passive potentiality or essence forms a composition in which the two principles are mutually the determination of each other and of the whole being. Further, the solution of Aquinas highlighted the principle of participation of each being in the perfections of existence as determined by their essences. Existence possesses unlimited perfections that are received into distinct essences so that the same existence which implies no limitation in itself becomes a limited act upon being accommodated in a particular potentiality to be. We therefore conclude by acknowledging the comprehensive and substantial solution of St. Thomas Aquinas to the problem of the one and many as discussed in this paper. Bibliography CLARKE, N. W. , The One and Many: a Contemporary Thomistic Metaphysics, University of Notre Dame Press, Notre Dame, Indiana 2001. CONFORD, F. M. , trans. Plato and Parmenides: Parmenides’ Way of Truth and Plato’s Parmenides, Bobbs- Merrill Company Inc. Indianapolis, N. Y. 1957. HART, C. A. , Thomistic Metaphysics: An Inquiry into the Act of Existing, Prentice- Hall, Inc. Englewood Cliffs, N. J. 1959. ST. THOMAS AQUINAS, Summa Contra Gentiles, trans. A. C. PEGIS, Doubleday and Company. Inc. , Garden City, N. Y. 1955. Electronic Source PLATO, The Sophist, trans. L. B. VANGHAN, Available at: http://www. schillerinstitute. org/transl/trans_pl_sophist. html Accessed: 18th October 2011. [ 2 ]. F. M. CONFORD, trans. Plato and Parmenides: Parmenides’ Way of Truth and Plato’s Parmenides, Bobbs- Merrill Company Inc. , Indianapolis, N. Y. 1957, 29. [ 3 ]. A. C. HART, Thomistic Metaphysics: An Inquiry into the Act of Existing, Prentice- Hall, Inc. , Englewood Cliffs, N. J. 1959, 80. [ 4 ]. W. N. CLARKE, The One and Many: a Contemporary Thomistic Metaphysics, University of Notre Dame Press, Notre Dame, Indiana 2001, 72. [ 5 ]. PLATO, The Sophist, trans. L. B. VANGHAN, Available at: http://www. schillerinstitute. org/transl/trans pl_sophist. html Accessed: 18th October 2011. [ 6 ]. A. C. HART, Thomistic Metaphysics, 80. [ 7 ]. A. C. HART, Thomistic Metaphysics, 81. [ 8 ]. W. N. CLARKE, The One and Many, 80. [ 9 ]. A. C. HART, Thomistic Metaphysics, 85- 86. [ 10 ]. A. C. HART, Thomistic Metaphysics, 86. [ 11 ]. W. N. CLARKE, The One and Many, 82. [ 12 ]. A. C. HART, Thomistic Metaphysics, 87. [ 13 ]. ST. THOMAS AQUINAS, Summa Contra Gentiles, trans. , A. C. PEGIS, Doubleday and Company. Inc. , Garden City, N. Y. 1955, Bk. 1, 1. [ 14 ]. A. C. HART, Thomistic Metaphysics, 86-87. [ 15 ]. A. C. HART, Thomistic Metaphysics, 86.

Critical analysis of management issue faced by Starbucks

Critical analysis of management issue faced by Starbucks 2. Introduction Essay two will carry out critical analysis of management issue faced by Starbucks. First of all it will discuss on the management issue faced by the company and further on will examining at the strategy that uses by Starbucks as part of their plans to recover from the management crisis. Marketing and advertising play an importance role in the part as the strategies on managing the issue. Critical analysis will be focus on the social media marketing strategy. Starbucks social media campaigns on Facebook will be examining from different viewpoints. Beginning with the success factor following by rewards that the company gained, additionally both risks and challenges of Starbuck might be facing in the future. In year 2008 operating income of Starbucks took a sharp drop, the majority of which stems from restructuring charges, related to store closures in the US and value share growth drop 0.5% from the year 2007 to 2008 (Euromonitor international, 2009). Chairman and CEO of Starbucks announced in year 2008 that unfortunately Starbucks would force to close down 600 stores this end of 2008 and lay off 12,000 employees. Its a blow, but far from fatal for a company with more than 6,700 locations in the United States and nearly 16,000 worldwide. (TheNewYorkTime, 2010). Figure 4 Revenue vs profit 2002-2008 of Starbucks. Source: Euromonitor international 2009 Figure 5 Comparable Store Sales, source: annual report of Starbuck 2008 In resolve part of the problem, Starbucks gone further that involved cutting costs and in the first three quarters of 2009 in few different areas, part of the cost cutting focus on marketing and advertising and this has resulted in savings of US$370 million(Euromonitor international, 2009). However gaining more sales will be the main objective for a healthy growth. Marketing and advertising will be the key element on increasing sales volume. Based on this principle, Starbucks will need to find and alternative way as a substitute for the traditional marketing and advertising. Figure 6 Starbucks Facebook social networking site page screen shoot. Source: Facebook.com 2010 Analysis, planning, implementation, control (APIC) system by Philip Kotler has been effectively as the subtitle of his Marketing Management (Kotler, 1994). As the management issue for Starbucks, managing the communication mix need to take place for solutions. Firstly Analysis of the present situation as the question of where are we now, Starbucks has a high reputation for their company and products that have a great market value. However in the crisis with limited budgeting, Planning will need to take place on reforming on the objectives and positioning. Starbucks has taken the opportunity by utilized the advantages of social media for their reorganization. With the objectives of create high engagement and create positive relationship with their customers through actively engaging in social media that provide the advantages on cost effective and efficiency. In addition Starbucks has formed a social media team to take control, monitor and evaluate the process and development of the us ed of social media. Started on October 2008, Starbucks began to actively engaging in social media, official Starbuck Facebook fan page is one of the major social networking sites for the company. Starbucks started to connect in to the cyber world of social media, and that is speak for itself in the  number of Fans the company is engaging with. Facebook as a social media platform that has incorporates with different types of videos, content, and has active interactive activities with the fans. 2.1 Social media marketing strategy Starbucks has a small social media team with only six people; however they obtained a high level of engagement with their consumer in social media. (ENGAGEMENTdb , 2009) On the other hand Starbucks has building social media as a key part in their marketing mix, a stable platform for advertising and promotions. At the same time it creates a centre of attention to attract web traffic to the social networking site fan page with heavy advertising and promotion activities. Alexandra Wheeler, Director of Digital Strategy of Starbucks stated that, We live in the physical world with thousands of natural touch points, so when we laid out the vision for our social strategy, it felt like home for the brand. Its about the relationships we form with our customers. (ENGAGEMENTdb , 2009) Figure 7 Social media marketing source: www.awarenessnetworks.com The social media marketing strategies that Starbucks are using include special offers, coupons, sapling and discounts distributed through Facebook, because Facebook is the main social networking site for Starbucks. Promotion event on Facebook by Starbucks with the title of Free Pastry Day promotion allowing executively for Facebook fans of Starbucks to print out the online version of coupons for complimentary item with a drink purchase. Through this particular event in July 2009 it further added 200,000 fans just in a week. In the same year, by promoting the launch of the branded ice cream, Starbucks offering coupons for free pints via the Facebook application. Besides, Starbucks also used Facebook to promote a Taste Challenge together with the launch of Starbucks VIA instant coffee, offering participants with a free cup of Starbucks coffee will be given on their next purchase and discount of USD 1 with the VIA instant coffee purchase. (Mark Walsh, mediapost.com, 2010) Figure 8 Push-Pull continuum for digital marketing Source: anovagrp.com Figure 9 Push and Pull promotion strategy. Source: Philip Kotler and Gary Armstrong  2009 Throughout the examples from above it is clearly presented that marketing theory of push and pull strategy are being used. A push strategy involves pushing the product of information through marketing channels to final consumers (Kotler and Gary Armstrong, 2009). Two types of push strategies were being used, first the push promotion strategy with the online version of coupons and discount on product purchase, flowing by push marketing with the channel by using Facebook social networking site to transmit the message across their audiences. Objective of the promotion is to gain immediate sales at the same time promote the fan page through the social networking side. Starbucks successful created high level of attention throughout the product promotion on Facebook with encouraging results. Based on a Razorfish study (2009) that generated a conclusion that traditional direct marketing practices for example offering discount and promotion are the keys on building engagement on social networking sites moderately focusing on to create deeper relationship and connection to a brand (Razorfish, 2009). CEO of social media management firm ViTrue, Mr. Reggie Bradford illustrious that Starbucks has the advantage on take in charge and managing all the Starbucks stores, provide an easier way to run standardized marketing programs that team up with Facebook. More significantly, Starbucks well manage with various types of updates that content, and interesting that includes blog articles and videos sharing that cover all aspects of coffee that includes how to grow coffee beans, pieces of writing about Starbucks and Starbucks employees. The tone and pitch of the updates is informative and relaxed, in addition even on their own product updates are kept in a wide-range that enough to remain interesting, for example, by offering and introduction up reviews of new music and books to be displace and for sale in their cafes. Therefore, the well managed and quality status update content has achieved a very engaged fan base, with every update on the social networking site will receive thousands of feedbacks and comments. 2.2 Success Following by reviewing the successful social media marketing strategies that used by Starbucks and the way the coffee giant fully utilized the opportunities of social media to create an interactive and interesting business approve. The level of engagement of a brand in social media will bring different level of success. As Howard Schultz, chairman and CEO of Starbucks said Were not just selling a cup of coffee, we are providing an experience (Business Week 18 November 1991). This implies that customers satisfaction is given top priority. In order to do so Starbucks serve coffee with great taste and quality. Not only quality the treatment of customer is excellent and the variety of beverages served is  good (Kotha Glassman 2003). Based on the principle of providing an experience to the customers social media is a latest and most advance technology in communicate that can be personalize between the company and their customers. Coffee house giant Starbucks continue to develop its soc ial media operations in attempt to extend its relationship with its end users. The reason for advertisers using social media is to go where consumers are and to provide a valuable and meaningful brand experience, according to Alexandra Wheeler. Although the challenges of the economic downturn, Starbucks posted profits of $242m in Q4 2009, as revenues rose 4%, to  £1.7 billion, mostly as a result of improved Starbucks store sales (Financial Time.com, 2010). From the research paper on the title of related to how Social Networks Improve e-Commerce, stated that creativity is an extremely important elements when come to approaching a social network (Gayatri, Christo Bryce, Kevin, and Ben Y. Zhao, 2009). Few of the successful principles are value need to be added to the interaction and use the naturally viral nature of community instead of forcing the marketing message through. On social network it have to communicate with people before selling, traditional ad campaigns and promotions should not be forced on the potential customers immediately (Social Media Optimization, 2007). Social network is all about building a community around the brands and the products, promoting, sharing and discussion (Brown, 2009). Get involved in the social network regularly, completely understand the content and focused to the topic is being said amongst the social network community, and the targeted audience before engaging (SocialMediaOptimization, 2007). Howard Schultz, CEO of Starbucks stated that the global economic recession has very much shaken consumer confidence and retailers which wish to stay relevant in the future will have no choice but to recognize and respond to this new reality and to continue and to accelerate. Starbucks current direction with continue to improve, innovate, and focus on strengthening the relationship with their customers. (The Seattle Times, January 28, 2009). Figure 10 Engagement Scores of Top 100 Global Brands. Source : ENGAGEMENTdb, 2009 Figure 11 Engagement Varies by industry, Source : ENGAGEMENTdb , 2009 In the year 2008 Starbucks promoted the worlds biggest Facebook ad campaign that including Facebook members in 16 that will be served ads for a Starbucks (RED) charity sing along of The Beatles All You Need Is Love when user log in. Starbucks undertook the biggest global Facebook ad campaign the purpose is to raise awareness of the project, which was a celebration of its partnership with (RED), the charity with the aim to fights Aids in Africa (Jennifer Whitehead, brandrepublic.com, 04 December 2009). This particular campaign has invited people to take part in stores which Starbucks donated a percentage of the cost of each selected product sold. The social media campaign that carries out this initiative received as the most viral impression ever; result of millions of people aware of the Facebook digital invitation which given respond (Wheeler, 2009). On Starbucks promotion Free Pastry Day where pastry will be give away for free with every drink purchased, resulting nearly 600,000 people who expressed an interest in that particular promotion on the social networking site Facebook. On the other social networking site Twitter also generated good respond with a similar promotion event. Besides on the public social networking sites Starbucks also has its own platform My Starbucks Ideas on online community that allows customers and staff to put together suggestion to the company, in August 2008 total of 75,000 of suggestions have been recorded (AdWeek, WARC, 2009). Based on the number of people involved has created a strong awareness outcome at the same time it had increase the sales at the period of time. The result on social media has the similarity outcome with the advertising objective that can be achieve through the social networking site. Starbucks persist as one of the brand that gains most popularity on Facebook, with sites now launched globally in 14 countries. In 2009 the consultancy company Altimeter Group, positioned Starbucks is of the brands make good use of the web properties, and Schultz stated that they would be integral to its operations going forward. The importance of our social media expertise continues to grow, and we evolve the conversation with our core customers, (Altimeter Group, 2010) Figure 12 Multi-step flow and personal influence model, (Philip Kotler and Gary Armstrong  2009) Engaging with the millions of consumers through social media is a success. Multi-step flow is the extension of two step flow theory. A strong multi-step flow and personal influence model being involved in the process. Fill (2002) provides a clear description of the potency of word of mouth that can give a depth of credibility other form of communication cannot. Because of the nature of social media, the process of opinions and comments flow around in the social media, at the same time the social media management team will be able to monitor and provide instant reply. Starbucks brand, content and online vice president Chris Bruzzo, toldAdAge.com: Its like weve taken the version 1.0 of last year and now they are really doing it at scale and going to a lot more places where their customers already are and people are saying this is going to be a big year for social media and they are a microcosm of that. While last year it was a curiosity, this year its a core part of the program. (WARC, 2010). 2.3 Rewards This section will present the rewards that Starbucks gained throughout the Facebook campaign, based on the success factor that had been discuss on the above paragraph Starbucks also picked up a lot of benefits throughout the process. Financial performance correlates with engagement will determine the rewards that the company gains from the involvement in social media. Survey of Syncapse Consultancy Company, in an effort to gain understanding of the long term business value that generate by social network. The target research company in this survey is based on twenty most popular corporate users actively engaging in social network that includes Coca-Cola, Starbucks, McDonalds, Dove, Gillette, Nokia, Nike, Victorias Secret and Red Bull. The result found out that consumers who like a product in the Facebook feature were found to spend  £93 a year on the item in question, $71.84 more than the shoppers who have not performed the action (Syncapse, 2010). Starbucks is one of the brands th at scores at least 80% in the category of building empathy among their fans. Besides, the products of Starbucks scored over 90% associated with the feeling consumers that result in warm, gratified or happy. Fan value is cyclical and ever changing based on the ongoing marketing performance, (Syncapse, 2010). The result in the survey illustrate that long term brand value can be build by using the social network, independent social network campaign should be taken to increase the value of their company through their fan. Figure 13 Average value of Fan source: Syncapse 2010 Director of worldwide interactive marketing of Coca-cola Michael Donnelly acknowledged that end users perform activities of sharing information via using Facebook meaning that the fan-page of an organization is an additional way to promote and take immediate sharing information in the platform that the users are spending time with, based on the highly engagement platform it create a channel to listen and collect feedback s from consumer. The varies quick feedback that can be received from different methods for example photos, videos or status updates from the page and the message will rapidly share among their network (WARC, Brand Channel, 2009). Relationships are a form of organizational capital that provides value for the organization, the view that relationships are an enabler for resource exchange is well supported by relationship literature (Baxter Matear, 2004) The involvement of social media has became a importance role in achieving this aim, one of the Starbucks campaigns join together with Project Red to help promote fight AIDS in Africa, which was promoted using social media Facebook, where Starbucks has more than 5.5 million fans in end of 2009 that became the most popular brand second by Coca-cola and does not take long for Starbucks to achieved 10 million Facebook fan in July 2010. Schultz mentions that the effort of creating the world largest campaign ever on the Facebook social media platform is further strengthens Starbucks unique connection with their customers (Starbucks, 2010). Alexandra Wheeler stated that the campaign has became the most viral event in the history of Facebook and meant that this not only were trigger customers excited about the Starbucks at the same time the customer also came together on one day to accomplish something excellent. Take as a whole; she asserted that Facebook helps them get a pulse on the impor tant to their customers. The organization can have a direct communication dialog with their customers about the values and ideals that they gained and share the valuable experience with them. (Brand Channel, 2009) Figure 14 Engagement correlates to Financial Performance, source: ENGAGEMENTdb 2009 According to a report by ENGAGEMENTdb 2009 with the title of top 100 worlds most valuable brands, who is most engrage? In the report it divided brands in to four profiles with different levels of engagement, depending on the figure of channels and how intensely they are engaged in the brand. Starbucks fall in to the category of Mavens has been description as brands that are engaged in seven or more channels and have a greater than average engagement score. The brands are able to maintain a high level of engagement throughout multiple social media. The Mavens are not just a healthy strategy and enthusiastic teams focused on social media, but also make it a core part of their marketing strategy. Companies in this category will operate with a strong presence in social media. Company like Starbucks with deeply and widely engaged in social media outshine their competitors in term the performance in both revenue and profit by a large difference. Mavens group they have sustained strong reve nue and margin growth in spite of the current economy. (Figure 14) Further on with a strong engagement and multi-step flow and personal influence model it will develop on the principle of relational exchange theory. A brand relationship is being established, self-interest is best maximized by the returns available through cooperation in a relationship (Blau, 1964). In this approach, the analysis of interim relationships moves from the focal firm to the dyad or network level in an effort to understand interorganisational relationships (Cook Emerson, 1978; Bradach Eccles, 1989; Husted, 1994). There is interest in relationship quality that stems from trust and the high degree of certainty of predictable and obligatory behavior that leads to sales giving the seller integrity and the process a high degree of certainty (Crosby, Evans and Cowles, 1990). Based on a study, brands with more supporters and fans on Facebook more likely to involve in discussions, and could gain higher returns (Vitrue, 2010). According to chief product officer at Vitrue Michael Strutton stated that it is important to know that to build up a Facebook fan base will need consistent and well management. The learning process from customer can perform through social media. According to Bruzzo one of specialist members of staff at Starbucks stated that If you approach it as a customer relationship and as a multi-faceted human connection between Starbucks and customers, then we can have more than a conversation about products it can be a customer-insight channel and we can learn things from them. (Seattle PI, 2009).General Manager of advertising and customer engagement of Microsoft, Gayle Troberman, said social media offers a highly engaged audience who keen to know information about the company. She also mention that part of the social media strategy, is to focu s on honesty and authenticity, as well as attempting to respond to users as quickly as possible. (Seattle PI, Warc, 2009). 2.4 Risk On the above paragraphs it discuss about the success and reward of using social media of Starbucks, at the same time the risks of using social media need to take in consideration as well. As different social media evolved there will be multi channel for communications, at the same time communications professionals have a various options to connect with audiences. Worldwide audience can easily be reached with web 2.0, but the heady possibilities come with potential liabilities. Errors or mistakes in communication will be amplified. This is the reason why a lot of companies find the concept of social media as a risky media. The innovation of internet and World Wide Web have brought the world closer, and since social media are available on this technology there are different rules and regulations in different part of the world to protect the end user. From a international point of view for example regulations in the United Stated with the Unfair Commercial Practices Directive guards against false representation, Securities and Commission (SEC) and their Regulation Fair Disclosure (Reg FD) which set to protect the use of the social media. Beside in the EU there are also protecting against the use of social media for example EU privacy rules that against collection of personal information and email addresses on website. Because social media is an open world for every user around the world, different rules and regulations in different part of the world might come into conflict when it operates in business related activities on social media. Further on move on to the use of social media internally under a company. The use of social media should be guardian by rules and regulations, managing social media a company is agreed to allow employees to wiring blog, tweet or post Facebook comments updates. In the past companies tried to control risk on social media by disallowing access to cyberspace, however that will not work with the current situation of the use of social media. Robert Stroud, international vice president of ISACA, said in a statement. Companies should embrace it, not block it. But they also need to empower their employees with knowledge to implement sound social media governance. (ISACA, 2010). This managing process is apparently with high risk than not permitting whatever thing out of the usual channels. In particular if the social media management teams include top level executives or the CEO, where regulations exist which govern the disclosure of information by publicly traded companies. According to a stu dy by Information Systems Audit and Control Association (ISACA, 2010) employees who dabble in social networking both on and off the job could expose their companies to a variety of risks. Malware, brand hijacking, lack of content control, noncompliance with rules over recordkeeping, and unrealistic expectations of Internet performance were the top five social-media risks to businesses (ISACA, 2010). 2.5 Challenges All kind of social networking challenges will be face by organization. Following this section will discuss the possible challenges for organization that are using social media as part of their marketing strategy. Social media providing a lot of benefit to an organization, a well managed of the use of social media will bring great future for the company, at the same time the hard work of minimize the challenges will be the best practice for prevention. 8% of companies had terminated employees because of the usage carelessness of social media (Proofpoint, 2009) for example a very frequent causes that might happen including sharing confidential or sensitive information or data on a network channel. Figure 15 Challenges of social media, Source: 3.bp.blogspot.com According to David Arman, there are five possible challenges that every organization should be thinking ahead (Harvard Business review, 2010). The connection and linkage of social media cover almost every aspects and function of a business. All organizations will eventually grapple with integrating social into their entire ecosystem adopting either centralized, distributed or hybrid approaches (David Arman, 2010). The first challenge is regarding integration, because of the broad coverage of social media alongside the business, the decision of form up a specialize team to supervise the social media process is a judgment to be consider. Following by the second challenge governance, has been described as task to control and recognize both the contents produced for the public and also information that internal used around employees. Organization will need to keep attention on the internal contents among the company as well as set rules of engagement in the process how employees responding to the social media. The next challenge is that every organization have their own culture on the spectrum either being more transparent of the way they operate and collaborative or keep knowledge internally. Through using social media, organization can strengthen their company policy by managing customers and employees by using this channel, however it have to manage it intelligently and with purpose. The fourth challenge is related to the human resources of a company, emerge of social media business, rules and regulation of human resources will also need to keep up to date. Because of the fast moving and changeable technology set of rules and regulation will be an ongoing development process. At the same time organizations will need to train employees on the use of social technologies for work. The fifth challenge is on the measurement and return on investment. There will be difficulty on measuring the results on using social media, however it is measurable but to work out the financial definite will be a challenging task. 2.6 Conclusion After critical analysis on the achievements and threats, a conclusion can be made that the best practice to maximize on return and minimize risk of using social networking is to develop a well planed social media marketing strategy that cover a large part of the business. By minimizing the risk companies should develop social media policies and build up training meeting and classes to educate employees about the use of social media. The social media policies should includes personal use of social networks as part of the job description and also the personal use outside the work place. The use of visual in the social network is one of the way to stand out from the crow, visual communication is part of the design elements should be consider on how to communication with the audience by using design principles.

Breathe Right Strips Essay -- Chronic Nasal Congestion Health CNS Essa

Breath Right Strips Introduction According to the text, Breathe Right Strips were invented by Bruce Johnson, a chronic nasal congestion sufferer. Mr. Johnson Brought his creation to CNS Inc. CNS took the product and primarily marketed it to sports teams, nasal sufferers and night-time snorers. The product really became prominent when Jerry Rice of the San Francisco 49ers wore the product in the Super Bowl. According to cns.com, Breathe Right Strips is also available in vapor strips, clear and tan strips, and nasal strips for kids. Some of the other products include nasal spray, throat spray, fiberchoice and a portable vaporizer. Armed with these few, but strong products in 1995 CNS, decided to go global. Summary of the Facts The facts are that that there are advantages and disadvantages of CNS going global with the product. The advantages are that CNS can attempt to increase its market share and not have to rely on only domestic dollars, partnerships can begin to develop between local suppliers, and they can avoid costs of domestic licensing. The disadvantages are that there are local customs that need to be considered, the lack of name recognition of the brand, there may be stronger global competition, the international company may be used to different marketing, and there may be different trade regulations. The decision for CNS to go global takes careful analysis and an international strategy. Analysis The strategy that CNS decided to use is the three-stage approach. Stage 1 is Explore/test concept. Stage two is the Establish the product, and stage three is Manage the product. Using the SWOT analysis, I will analyze their marketing approach as it pertains to entering international territory. The strengths are that breathe right has already shown that it could successfully market the product in North America and make it a success. They have proven that they can package the product to tailor it to the international market, which would allow then to penetrate the market and refine messages for the local market as spelled out in stage 2 of their strategy. They have the ability to identify potential partners in the local global markets. When they first entered the global market, they partner with 3M, who had a handle on the marketing practices of the global market. According to The Business Journal, they regained control of their ... ...ons to attract people that are unaware of the product. They can also opt to do what they have always done, because the product is successful. To take the do-nothing approach is dreadful, because the competition is out there lurking, just waiting for CNS to rest on their laurels. Conclusion The CNS Company is already a successful company due to the achievements of its breathing right strips. In my analysis we learned that they already do a lot of things right. What they need to be aware of is the different economical situations in the global marketplace, there are different ways that the product is approved abroad, and there is competition lurking. CNS needs to continue to leverage their strengths, but capitalize on their opportunities and benchmark the competition. Works Cited Kerin, Hartley, Berkowitz, and Rudelius. Marketing McGraw Hill 8th Edition â€Å"CNS Inc. to regain control of Breathe Right international sales from 3M† The Business Journal Minneapolis-St.Paul: 11 Oct. 1999 â€Å"Innovative Solutions to Everyday Problems† 2004 http://www.cns.com/products/products.html â€Å"1-2-3 Breathe† 2004 http://www.ginmiller.com/gmf04/gmfstore/healthbeauty/123breeathe.htm Breathe Right Strips Essay -- Chronic Nasal Congestion Health CNS Essa Breath Right Strips Introduction According to the text, Breathe Right Strips were invented by Bruce Johnson, a chronic nasal congestion sufferer. Mr. Johnson Brought his creation to CNS Inc. CNS took the product and primarily marketed it to sports teams, nasal sufferers and night-time snorers. The product really became prominent when Jerry Rice of the San Francisco 49ers wore the product in the Super Bowl. According to cns.com, Breathe Right Strips is also available in vapor strips, clear and tan strips, and nasal strips for kids. Some of the other products include nasal spray, throat spray, fiberchoice and a portable vaporizer. Armed with these few, but strong products in 1995 CNS, decided to go global. Summary of the Facts The facts are that that there are advantages and disadvantages of CNS going global with the product. The advantages are that CNS can attempt to increase its market share and not have to rely on only domestic dollars, partnerships can begin to develop between local suppliers, and they can avoid costs of domestic licensing. The disadvantages are that there are local customs that need to be considered, the lack of name recognition of the brand, there may be stronger global competition, the international company may be used to different marketing, and there may be different trade regulations. The decision for CNS to go global takes careful analysis and an international strategy. Analysis The strategy that CNS decided to use is the three-stage approach. Stage 1 is Explore/test concept. Stage two is the Establish the product, and stage three is Manage the product. Using the SWOT analysis, I will analyze their marketing approach as it pertains to entering international territory. The strengths are that breathe right has already shown that it could successfully market the product in North America and make it a success. They have proven that they can package the product to tailor it to the international market, which would allow then to penetrate the market and refine messages for the local market as spelled out in stage 2 of their strategy. They have the ability to identify potential partners in the local global markets. When they first entered the global market, they partner with 3M, who had a handle on the marketing practices of the global market. According to The Business Journal, they regained control of their ... ...ons to attract people that are unaware of the product. They can also opt to do what they have always done, because the product is successful. To take the do-nothing approach is dreadful, because the competition is out there lurking, just waiting for CNS to rest on their laurels. Conclusion The CNS Company is already a successful company due to the achievements of its breathing right strips. In my analysis we learned that they already do a lot of things right. What they need to be aware of is the different economical situations in the global marketplace, there are different ways that the product is approved abroad, and there is competition lurking. CNS needs to continue to leverage their strengths, but capitalize on their opportunities and benchmark the competition. Works Cited Kerin, Hartley, Berkowitz, and Rudelius. Marketing McGraw Hill 8th Edition â€Å"CNS Inc. to regain control of Breathe Right international sales from 3M† The Business Journal Minneapolis-St.Paul: 11 Oct. 1999 â€Å"Innovative Solutions to Everyday Problems† 2004 http://www.cns.com/products/products.html â€Å"1-2-3 Breathe† 2004 http://www.ginmiller.com/gmf04/gmfstore/healthbeauty/123breeathe.htm

Leonadro da Vinci’s Painting, The Mona Lisa :: Essays Papers

Leonadro da Vinci’s Painting, The Mona Lisa The scientists of history still can not settle down about Mona Lisa’s mysterious face. A lot of them spent years to find out, who that woman on the painting was. Another version has come up recently. Magdalena Soest from Germany’s Leverkusen spent ten years of her life, studying Leonadro da Vinci’s painting. He came to conclusion that Mona Lisa was a courtesan, who had the nickname â€Å"The Ttigress.† Many experts are sure that Soest’s research will put an end to the never-ending dispute about the woman on the painting. There were alternative versions set forth for that. The most known one of them says that the painting depicts a Florentine woman, named Lisa di Antonio Maria di Noldo Gherardini, - the wife of one of the noblest citizen of Florence, Francesco di Bartolommeo di Zanobi del Giocondo. Extraordinary versions say that Mona Lisa was a woman of easy virtue, another one says that the painting depicts a transvestite, or even Da Vinci himself, wearing women’s clothes. Magdalena Soest believes that Mona Lisa was the Duchess of Forli. Soest thinks that her theory can be proved with another paining of the Italian artist Lorenzo di Credi, who painted a woman in 1487 that looked very much like Mona Lisa. There is a big similarity between those two paintings, in spite of the fact that the woman on the earlier painting is about 25 years old, and on the older one – 40 years of age. Both of the painted women have the proud bearing, their hands are resting in the same position and they both have mysterious smiles. The German newspapers hurried to publish the photographs of those two paintings so that the readers could compare. Soest examined very carefully every little detail before coming out with her conclusion. According to Soest’s theory, Mona Lisa’s name is Caterina Sforza, who was born in 1462, the illegitimate daughter of Galeazzo Maria Sforza, the Duke of Milan. She was considered to be one of the most beautiful women, and was noticeable for her incredible courage. Together with her first husband Girolamo Riaria she led their troops in storming one of Rome's greatest citadels, the Castel Sant'Angelo, in a bid to install their candidate as the Pope when Sixtus IV died in 1484.

An analysis of Virginia Woolfs To The Lighthouse :: To The Lighthouse Essays

An analysis of To the Lighthouse Argument: Mrs. Ramsey is triumphant over Mr. Ramsey, by her awareness and intuitive feeling of the more important things in life: the value of human relationships. Though she is submissive, with no mention of extensive educational background, she innately possesses the crucial social skills that gain: the cohesion of the family as a whole; the respect and love of her children, and the continued survival of her marriage. Part I: The Window "Had there been an axe handy, or a poker, any weapon that would have gashed a hole in his father's breast and killed him, there and then, James would have seized it... .(Mr. Ramsey) grinning sarcastically, not only with the pleasure of disillusioning his son and casting ridicule upon his w:j'e, who was ten thousand times better in every way than he was (James thought)." P4 "Yes, of course, if it 'sfine tomorrow, "said Mrs. Ramsey. To her son these words conveyed an extraordinary joy. P3 "Perhaps you will wake up and find the sun shining and the birds singing, "she said compassionately, smoothing.the little boy's hair, for her husband, with his caustic saying that it would not be fine, had dashed his spirits she could see. P15 "But" said his father, "it won 't be fine. " P4 "No going to the Lighthouse, James, "he said. P14 "What he (Mr. Ramsay) said was true. He was incapable of untruth; never tampered with a fact; never altered a disagreeable word to suit the pleasure or convenience of any mortal being, least of all of his own children, who, sprung from his loins, should be aware from childhood that life is difficult. " P4 "When the great clangour of the gong announced solemnly, authoritatively, that all those scattered about, in attics, in bedrooms, on little perches of their own, reading, writing, putting the last smooth to their hair, or fastening dresses, must leave all that, and the little odds and ends on their washing-tables and dressing-tables, and the novels on the bed-tables, and the diaries which were so private, and assemble in the dining-room for dinner.

What reading you enjoy the most

Question 3 what reading have you enjoyed most in the past year and why? The reading I have enjoyed the most In the past year Is To kill a mocking bird' by Harper Lee The Storrs main theme is about racial discrimination and gender Inequality. It used a child's point of view to tell the story so I can throw myself Into the main character Scout. Thanks to her naivety, the injustice and the hypocrisy of Maycomb folks are enhanced. The most excltlng part of the story Is the tight In the court. Scout's father is a lawyer and he is trying to fight for a black man.Although I expect there will be a courageous character to stand up and correct the bias but it comes out as a bad ending, which prejudice Is Imposed. However I can still sense that the author is trying to tell us what is wrong and what is right If I have to use a word to describe the story, the word would probably be: Amazing. My emotion flows with the story, and every detail is mentioned clearly, Harper's writing is really coheren t as well. I was reminded that â€Å"Your never really understand a person until you consider things from his point of view†¦ til you climb inside of skin and walk around in It. † This is an absolute delight reading and I highly recommend others to read. The reading I have enjoyed the most In the past year Is ‘To kill a mocking bird' by Harper Lee. The storys main theme is about racial discrimination and gender inequality. It used a child's point of view to tell the story so I can throw myselt into the Maycomb folks are enhanced. The most exciting part of the story is the fight in the court. Scouts father is a lawyer and he Is trying to fight for d black man.Although I comes out as a bad ending, which prejudice Is Imposed. However I can sull sense that the author is trying to tell us what is wrong and what is right. If I have to use a word to describe the story, the word would probably be: Amazing. My emotion tlovw with the story, and every detail is mentioned clea rly, Harpers writing is really you consider things from his point of view†¦ untll you climb Inside of skin and walk around in it. † This is an absolute delight reading and I highly recommend others to read.The reading I have enjoyed the most In the pastyear Is ‘To kill a mocking bird' by Harper Lee. The storys main theme is about racial discrimination and gender inequality. It used a child's point otviewto tell the story so I can throw myselt into the court. Scouts father is d lawyer and he Is trying to fight for d black man. Although I 1 Of3 coherent as well. I was reminded that mfour never really understand a person until you consider things from his point of view†¦ Until you climb inside of skin and walk read.The reading I have enjoyed the most in the past year is ‘To kill a mocking bird' inequality. It used a child's point of view to tell the story so I can throw myself into the court. Scout's father is a lawyer and he is trying to fght for a black ma n. Although I comes out as a bad ending, which prejudice is imposed. However I can still sense by Harper Lee. The story's main theme is about racial discrimination and gender Maycomb folks are enhanced. The most exciting part of the story is the fght in the coherent as well. I was reminded that miour never really understand a person until

Integrated Pest Management Strategies In Zanzibar Environmental Sciences Essay

Integrated Pest Management ( IPM ) was adopted by Plant Protection Division of the Ministry of Agriculture, Zanzibar to better agricultural production on major harvests ( rice, banana, manioc and veggies ) at little graduated table agriculture system. The multi-disciplinary group of IPM facilitators created consciousness to husbandmans by carry oning seminars, workshops and treatments. The IPM groups were formed through Participatory Rapid Rural Appraisal ( PRRA ) . PRRA was besides used to place jobs and developing demands. Farmer field School attack was introduced utilizing the version of the methodological analysis adapted from South East Asiatic Ecosystem. Farmers were empowered on environmentally sound patterns such as disease free planting stuffs certified seeds, botanical control, etc. On-farm tests within Participatory Action Research ( PAR ) was besides conducted by participatory engineering development method. A sum of 52 husbandmans ‘ groups affecting 1,038 husbandma ns ( 549 males and 489 females ) have been trained. There was a output addition for all the harvests with the acceptance of IPM pattern, irrigated rice was from 2.2 – 4.4 tons/ha, rainfed rice 2.3 – 3.4 tons/ha, tomato 9.5 – 33.7 tons/ha, amaranthus 4.2 – 11.7 tons/ha, bananas 11.3 – 17.6 tons/ha, and cassava 15.9 – 33.6 tons/ha. The consequences had a good impact in footings of acceptance of engineerings by the IPPM husbandmans and the adjacent husbandmans. 1. Introduction More than 90 % of husbandmans in Zanzibar are resource-poor with no entree of input or recognition ( Abubakar, 2005 ) . They depend on subsistence agribusiness for their support, traditionally the cropping system is on little graduated table farms averaging 3 estates ( 1.2 hour angle. ) of cultivable land and really complex. Rice was ranked an of import basic nutrient harvest followed by bananas and manioc ( Saleh, 2007 ) . Vegetables are considered as a hard currency harvest instead than nutrient harvest. Farming is being practiced is all over the island due to its adapatation to diverse dirt and environmental conditions. As a monocrop, rice is grown in paddy countries whereas veggies, manioc and banana were largely grown on infertile dirts or as an intercrop with sweet murphy, yams or lasting trees such as cloves and coconuts. This pattern serves several intents such as guaranting nutrient security, optimum usage of dirt and infinite, eroding control and weed direction. Food securi ty is unstable due to rapid population growing of 3.1 % ( Mzee, 2000 ) , economic growing is deficient to maintain up with population growing. Most of the local cultivars were abandoned, their disappearing was linked with low opposition to plagues and diseases, drouth emphasis, market demand. The overall tendency in production has been diminishing due to figure of factors, depletion of dirt foods, population force per unit area. Output losingss caused by plague and diseases can be up to 80 % . This has forced husbandmans to increase the production by increasing land area. However the mean output is still really low of 2-7t/ha. In response to these agro ecological and socio economic jobs, alternate production systems were tested e.g. pesticide application, usage of chemical fertilisers, but resource hapless husbandmans can non afford them unless they get subsidies from the authorities. Therefore, to achieve an addition in nutrient production for the betterment of rural support, schemes for environmentally safe pest control steps have to be adopted. The schemes could be developed based on a thorough cognition of traditional cultural control methods or IPM. Integrated Pest Management seem to be the best attack to increase production and lessening poorness in Zanzibar An Integrated Pest Management ( IPM ) attack was adopted to cut down plague job and inordinate usage of pesticides ( Sharma et al. 2009 ) . The Farmer Field School ( FFS ) attack, a theoretical account for IPM plan worldwide, with dramatic consequences in South East Asia ( Erbaugh et al, 2002 ) was besides adopted. Plant Protection division with its authorization on harvest protection issue in Zanzibar implemented IPM on four harvests ( rice, banana, veggies and manioc ) . 2.0 The aim of presenting IPM plan was: To authorise husbandmans with the capacity to detect innovate or make solutions to their ain restraints instead than anticipating external inputs from the authorities. To increase production by developing farming engineerings utilizing locally available resources. To increase nutrient security and income of the rural support, therefore relieving poorness. 3.0 Methodologies Workshops/Seminars to make awareness to policy shapers, caputs of sections field agribusiness officers and husbandman. Multi-disciplinary squads of group of facilitators were formed dwelling members from different specialisation of agribusiness in the Ministry of Agriculture, Livestock and Environment. Participatory Rapid Rural Appraisal ( PRRA ) was conducted to set up baseline information on husbandmans autochthonal cognition, jobs encountered. The activities employed were: Meetings, the first meeting discussed the aims and why work on participatory mode. Semi Structured Interview ( SSI ) : was based on checklist from which the inquiries were addressed to husbandmans to beg their responses. Individual interviews were besides conducted. The information collected from different sources was used for comparing the information to avoid confusion. Transect walk was made across the small town. The intent was to introduce the group with the farming system of the country, agro ecological state of affairs and socio-cultural feature of the people. Group Discussions: The group treatments were conducted after the single interview. Findingss and information were gathered presented and discussed. Training and Participatory treatments: A program of action was formulated based on jobs and developing demands identified during the PRRA. Training was done through treatments affecting relevant capable affair specializer ( SMS ) . Some subjects were covered when demand arises. Farmer Field School Approach ( FFS ) : FFS was adopted with the constitution to FFS, the construct of holistic attack was practiced without being restricted to the control of plagues and diseases. The rules followed were to turn healthy harvest, monitor field sporadically, analyze the agro-ecosystem ( AESA ) and do on-farm tests. 4.0 Consequences 4.1 Problem Designation The major jobs identified were from 4 major harvests. The general jobs for all 4 harvests were hapless harvest direction, usage of morbid seeds and seting stuffs, depletion of dirt foods, uninterrupted cropping on the same land on verifying SSI and ranking methodological analysis on participatory treatment ; the chief restraints became ; ( I ) plagues and diseases ( two ) hapless dirt birthrate ( three ) inaccessibility of seeds ( four ) deficiency of proficient cognize how. For rice really few plagues were present and the staying insects were natural enemies which does non hold any loss ; the major jobs were soil birthrate and harvest direction. Nematodes, banana weevils and black sigatoka were the job for banana. High figure of plagues were present in vegetable Fieldss but the of import 1s were African bollworms, fusarium wilt and bacterial wilt which is a large restraint. Cassava brown Streak Disease ( CBSD ) and Cassava Mosaic Virus ( CMV ) for manioc 4.2 Depletion of Soil Foods The diminution of harvest output was a effect of increased food emphasis which might hold been resulted in harvest susceptibleness of plagues onslaught and cut down capacity to retrieve from plague harm ( Spittel. 1997 ) . Farmers claimed hapless output was caused by uninterrupted cropping, and some of them is due to planetary heating, dirt eroding and scarceness of rains. Most of the husbandmans did non precisely describe the restraints of hapless oil birthrate. To verify, if the premise was right, dirt samples were collected indiscriminately at a deepness of 25 centimeters and exhaustively assorted. They were sent for analysis at Sokoine University of Agriculture, Morogoro in 2007. The consequence of the Soil Analysis is as follows: 3.6 % organic affair, pH ( H20 ) 4.7, 0.06 % entire N, 0.36 meq/100g of Exch base 3.8meq/100g available P ( Brays PI ) and textural category of flaxen clay ( Sokoine University of Agriculture, 2007 ) . In all dirt pH, the organic affair content, N content and available phosphoric were really low. Even cassava and banana grows good at pH 6.0 aa‚ ¬ † 7.5.Low pH may take to toxicity particularly for rice and veggies ( Spittel, 1997 ) . Therefore together with husbandmans, it was decided to better dirt birthrate through harvest farming. 4.3 Prioritization The tools for prioritization were semi-structured interview, ranking ( matrix pairwise ) and seasonal calendar. The husbandman group identified its restraints and restrictions. In nutrient harvest ranking, all the four harvests were of import since intercropping is the methodological analysis practiced by resource hapless husbandmans in Zanzibar. In group treatments, SSI consequences and matrix, the jobs were ranked harmonizing to their importance. The ranking was: ( I ) depletion of dirt foods ( two ) deficit of certified planting stuffs. ( three ) plague and disease ( CBSD for manioc, banana weevils for banana, fusarium wilt for veggies and inordinate usage of pesticides for rice ) 4.4. Community Training and Participatory Discussion The preparation plan was focused on restraints identified by husbandmans. They were trained and empowered on different attacks of deciding by choosing options which they thought would be appropriate in their vicinity. Planning was done with engagement of the husbandmans The community were empowered on recommended agricultural patterns, e.g. Compost readying, Agriculture Ecosystem Analysis ( AESA ) , usage of biopesticides for control of plague and disease, biofertilizers to increase birthrate and other demand driven preparation. It was conducted during the cropping season to synchronise with the activities For most of the jobs, harvest direction was found to be the best option. On-farm Tests were conducted on ; Banana Technology Transfer Trial. The consequence of paring banana corm on nematode direction and the consequence of pin downing on weevil direction. For banana sigatoka disease, the engineering adopted were the usage of tolerant cultivars and field hygiene. For CBSD, on farm tests were conducted on tolerant cultivars therefore, Mahonda, Kizimbani etc. , For Fusarium Wilt, the usage of tolerant cultivars eg. Salma, tegeru 99 was adopted. Other tests were on Cultivar Trial: Tests were conducted on seting several assortments improved, local, septic and non septic cultivars. It someway convinced husbandmans that were no symptoms on improved cultivars. 4.5. Farmer Field School ( FFS ) Plant Protection Division has been authorising staff and husbandmans through preparation to implement IPM-FFS in sustainable mode. The methodological analysiss adopted from were from West African and South East Asia Ecosystem of FAO. This attack should suit the subsistence and multi-cropping systems of Zanzibar husbandmans. The aim of FFS to authorise husbandmans to cut down the cost of production and maximise net income ( net returns ) , usage of farm inputs judiciously and seasonably, protect harvest production environment and minimise wellness jeopardies caused by inordinate usage of pesticides. At the FFS, the four cardinal rules: turning a wellness harvest, supervising Fieldss on a regular basis, conserving natural enemies, and doing husbandmans IPM experts were emphasized. Farmers were facilitated to pull off their Fieldss through regular observations, conduct on-farm participatory tests and finally made rational determinations about pull offing their Fieldss. The methodological analysiss of developing husbandmans at the IPM agriculture system was season long and it involved Agro-Ecosystem Analysis ( AESA ) , Participatory Action Research ( PAR ) and Particular Topics, Group kineticss and Evaluation. The ultimate purpose of this attack was the authorization of husbandmans to do appropriate determinations as to like an expert pull off their field jobs. Therefore Participatory Technology Development ( PTD ) which is the result of Participatory Action Research ( PAR ) which is a research conducted together with husbandmans on work outing field jobs. This was promoted by on-farm tests by proving tolerant assortments, harvest direction and betterment of dirt birthrate. The consequences were evaluated and empowered for acceptance if they were assuring. 5.0 Development of IPM During the formation of FFS, an rating was done sing the acceptance of IPM activities. The restrictions identified were: South East Asia Approach: IPM in S.E. Asia started to antagonize the indiscriminate usage of pesticides and pest revival in green revolution agribusiness ( Van de Fliert, 2006 ) . For the agrarian state of affairs in Zanzibar, husbandmans were barely utilizing any pesticides, and the farming systems was characterized by small-scale husbandmans wilt low dirt birthrate, plague and disease and socio-economic position. The IPM Program should see the facet of Crop production and betterment of harvest through different agriculture patterns. Therefore, the attack should be an integrated harvest direction ( ICM ) instead than IPM because of its holistic nature. The FFS attack of hebdomadal IPM preparation session was non really attractive for some harvests ( banana and manioc ) . It appeared that husbandmans of high-value harvests such as rice and veggies were more enthusiastic than banana and manioc husbandmans ( Van Huis and Meerman 1997 ) . Facilitation accomplishments: At the beginning of IPM development in other developing states, hapless acceptance activities were observed due to miss of preparation in facilitation accomplishments in managing and developing IPM bundles ( Alteiri 2000 ; Morse and buhler, 1997 ) . In Zanzibar, most of the facilitators were research workers or harvest production specializers with few extensionist. There was a demand for preparation, facilitation, participatory and socio-economic issues to hold effectual attacks. Consequently, this will better the acquisition capacity of husbandmans and determination shapers ( Van de Fliert, 2006 ) . Most of the members of husbandmans group were semi-illiterate. The techniques introduced did non affect active engagement by husbandmans. To guarantee acceptance, husbandmans should take part and understand the aim of on-farm tests. How of all time, it may be necessary to transport out on-station tests as the thought should be obtained about the potency of a certain pattern before presenting it to the husbandmans, peculiarly when the result is unsure ( Van Huis and Meerman, 1997 ) . Farmers outlook and Committednesss: The group consisted of 20 husbandmans at the initial phase, but 10 husbandmans remain after a twelvemonth. Follow-up was done by examining from their fellow husbandmans. The 10 husbandmans drop out because their outlooks were non met, though breast was clearly explained prior. There were few influential husbandmans who influenced the attitude of other husbandmans. However the attitude of staying husbandmans was cohesive and really participatory during execution. 6.0 Accomplishments With this attack husbandmans were empowered by agro eco system analysis to be the determination shapers, by being advanced and create solutions in their Fieldss. The production was increased by following participatory engineering development ( PTD ) . Hence there will be possible to increase nutrient security and income of the rural support, therefore relieving poorness. The advancement have been observed through different facets ; coaction is multi disciplinary, husbandmans were organized, committed and participatory. Furthermore, there is a considerable betterment of their cognition. A sum of 52 husbandmans group with 1,038 husbandmans ( 549 males and 489 females ) have been trained. A sum of 52 FFS were run, 26 in Unguja and 26 Pemba as planned. Crops covered were irrigated rice 14 FFS ( Unguja 8 and Pemba 6 ) , rainfed rice 8 FFS ( Unguja 4 and Pemba 4 ) , vegetables 6 FFS ( Unguja 4 and Pemba 2 ) , bananas 13 FFS ( Unguja 5 and Pemba 8 ) and cassava 11 FFS ( Unguja 5 and Pemba 6 ) . A considerable output addition for all the harvests has been achieved with IPM pattern compared to husbandmans pattern. For illustration, output addition for irrigated rice was from 2.2-4.4 tons/ha, rainfed rice 2.3-3.4 tons/ha, tomato 9.5-33.7 tons/ha, amaranthus 4.2-11.7 tons/ha, bananas 11.3-17.6 tons/ha, and cassava 15.9-33.6 tons/ha ( see Table 1 ) . The consequences were promising had a good impact in footings of acceptance of engineerings involved by the IPM husbandmans every bit good as some of the adjacent husbandmans outside IPM plan. Table 1: FARMER FIELD SCHOOL STUDY PLOTS FOR MAJOR CROPS ( IPM and Farmersaa‚ ¬a„? pattern ) Crop Farmersaa‚ ¬a„? Practice ( tons/ hour angle ) IPM Practice ( tons/ hour angle ) Addition in output( % )1. Irrigated rice 2.2 4.4 100 % 2. Rainfed rice Katrin BKN aa‚ ¬ † Supa Supa Subang 1.9 1.1 2.0 2.7 3.0 1.5 2.4 3.7 57.9 % 36.4 % 20 % 37 % 3.Vegetables – Tomatos 9.5 33.7 254.7 % – Amaranthus 4.2 ( 8,333 Bunches ) 11.7 ( 23,333 Bunches ) 180 % 4. Banana – Mtwike 11.3 17.6 55.8 % – Mzuzu 7.8 16.5 111.5 % – Mkono mmoja 14.3 15.6 9.1 % – Pukusa 13.1 13.6 3.8 % 5. Cassava – Kibiriti mweusi 18.5 31.3 69.2 % Decision IPM is a focal point in research and extension attack, it has been good developed in the past decennaries. IPM was foremost developed into conventional, top-down extension activities with its purpose of acceptance of inputs or recommendation. But, it had a low degree of success ( Bruin & A ; Meerman, 2001 ) . Traditionally, IPM was being practiced by resource-poor husbandmans before the term existed. The debut of pesticides displaced old incorporate pest control attacks ( Van de Fliert, 2003 ) . However, Zanzibar husbandmans do non utilize big sum of pesticides because they can non afford expensive pesticides, unless subsidized by the authorities. The recent developments of IPM seem extremely applicable to all facets of sustainable agribusiness. We need to concentrate what is accomplishable under the husbandman fortunes instead than what is technically perfect. IPM had a really successful history in footings of its acceptance by husbandmans from S.E. Asiatic states, with limited succ ess of acceptance among African husbandmans ( Van Huis, 2009 ) . IPM is site and status specific The S.E. Asia theoretical account could non be an adoptable bundle in Zanzibar since the jobs were different, such as socio-economic state of affairs and the type of farming system. The acceptance was on socio-economic and ecological parametric quantities associated with rules and development of IPM. The manner forward is to follow the engineering developed at community degree for long term footing. FFS is a good starting point for the development of sustainable agricultural system Recognitions Many thanks to Strengthening Plant Protection Division Project of Zanzibar for back uping and advancing this plan, Commissioner of Agriculture Mr. M.R. Said for the encouragement and counsel. I am profoundly indebted to husbandmans, IPM group for their priceless aid and coaction for the work making this phase, non burying Omar for his great aid while fixing this paper.